Carlos Miele Flagship Store
The design of the 230-square-meter, two-story store takes its inspiration from a combination of influences including Brazilian masters Oscar Niemeyer and Roberto Burle Marx and their interest in abstract figurative affinities, the French Baroque and Parisian Art Nouveau, all tempered by the precision inherent in new technological means of manufacture and design. The store was conceived to be an engaging environmental art installation where fashion is an inseparable part of the experience.
The design of the store comprises engineered white stone and lacquered, white-painted walls that have been assembled to create a smooth, unbroken appearance. The store’s individual elements create a musical assembly consisting of a 30-meter-long fiberglass sculpture that extends throughout the space from the entrance to the changing rooms at the rear. The sculpture represents the movement of the human body in space and celebrates the store as a minimal interior evocative of a landscape of desire and sensuality. The space works as a seamless and fluid environment and is designed as an ideal backdrop for Carlos Miele’s colorful and refined handcrafted clothes.
Since both Carlos Miele and Asymptote’s Hani Rashid have a background in art, their relationship has inspired a conversation between the seemingly disparate worlds of fashion and architecture. Their collaboration focuses on the idea of counterpoint, forging connections between paradoxes such as the contemporary and the traditional, the real and the virtual, local culture and cosmopolitanism, and high-tech architecture and organic forms.
The end result is a design for the new Paris flagship store that presents fashion as both an artistic and architectural experience.
Size: 230 sqm
Location: 380 rue Saint-Honoré, Paris, France
Architect: Asymptote Architecture
Design: Hani Rashid, Lise Anne Couture
Design Team: Alex Pincus, Dylan Baker, David Lessard
Client: Carlos Miele Brazil