LOCATION: New York, USA

SIZE: 2,750 sq. ft.

DATE: 2006

The Alessi Flagship Store at 130 Greene Street in SoHo opened to the public in September 2006. Commissioned to create a new identity for the Alessi brand, Asymptote designed not only the store’s interior architecture, but also all of its graphic elements from wall graphics to packaging to a unique modular display system. The store also features an espresso bar and gallery/exhibition area that expands the conventional retail program. In 2007 the store was named Travel + Leisure magazine’s Best Retail Space and received an AIA New York Chapter Design Award.

CLIENT: the Alessi

ARCHITECT:

Asymptote Architecture

CONSULTANTS:
STRUCTURAL ENGINEER: Robert Silman Associates
MEP ENGINEER: Kam Chiu Associates
LIGHTING CONSULTANT: Tillotson Design Associates
CONTRACTOR: Fountainhead Construction

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